Writers are creative people. Just like designers and artists and the myriad of other creatives out there. They just want to get on with writing and expressing their thoughts through words. Most writers and authors tend to cringe at the word “branding” and perhaps come to feel that they do not want to be a brand. They want to be themselves and be a genuine article.

If you are such an author or writer then you are not alone. However, branding is a critical element for your success. What you need is personal branding. Here are some great personal branding tips to help you create impact and gain more exposure for your writing – books, blogs etc.